Posted by on Apr 24, 2014 in Interview

“EconomiaEconomia Info aims to offer its readers quick access to economics and business news on a daily basis. Written entirely in Portuguese, Economia Info takes full advantage of TypeEngine’s localization capabilities. It is also TypeEngine’s first official standalone app and first app to publish new content daily. We are excited to introduce you to Economia Info and its team of writers.

What motivated you to start this magazine?

We’ve identified the absence of any news provider that might give you quick access and explain in a few minutes the most important pieces of news, opinions and controversies in economics and business. We hope to deliver a high quality service for people who very busy, with little time, but still need good and fast information about what is going on in these areas. We believe that with the overwhelming number of information sources there are out there, we’re starting to see some people looking for quality curation, digests and summaries. Time will tell if we’re right.

Describe your average reader.

We are still building and discovering the audience for this project. Our readers in a similar free online newsletter & website, which we ran in the past, were all people in the liberal professions, teachers and researchers, and private companies staff. These previous readers will be an important main target for this new incarnation of the project.

How do you plan on reaching new readers?

We are slowly enlarging the scope of people to which we promote the project, trying to gather as much feedback as possible. We are engaging in promoting it first through our social networks and those previous readers who participated in our initial surveys last year, then to the entire list of around 5000 of such readers (which are still not aware of the project’s “rebirth”), and finally with more active marketing strategies latter. We’re also planning to produce visualizations of key economical metrics and indicators (which can sometimes be difficult to grasp), in an effort to shed some light into a particular hot topic under discussion, and as a way to raise awareness for the project.

How do you see your magazine evolving over the next few months and years?

The next year will be crucial and we will be focusing on attracting a good reader base. It’ll surely be smaller than with the free online newsletter but, we expect, still enough to make the project sustainable. Once that is accomplished, much more can be done in simplifying and explaining economics in several formats: visually, long stories, interviews, etc.

How long have you been publishing? Is this your first magazine?

Between 2007 and 2010 we published a free online free “magazine” (weekly newsletter; daily press review email; supporting website). It was clearly an editorial success, but not so in terms of business model and monetization.

How do you define the success of your magazine?

Number of subscribers and sustainability. Meaning, enough of the “former” to achieve the “latter”. Considering our past experience, we’re being very pragmatic about it. Other goals will form once that one is achieved.

What other magazines do you like? Digital/Print?

New Yorker, The Economist, Der Spiegel, Business Week, Atlantic. Mostly digital, if not all…


A monthly subscription to Economia Info is $4.99 and includes a 7 day free trial. Subscribe today!

App Store Link for Economia Info