At first glance it may not seem all that important, but your iTunes app description is an opportunity to expand your readership that shouldn’t be missed! We’ve thought a lot about app descriptions over the past several months, and have found some resources that echo our sentiments.
According to this article you should:
- Use targeted keywords in your app description.
- Search the app store to identify marketable keywords, and then incorporate those words into app titles and descriptions.
- Draft titles and descriptions that sound natural and differentiate the app from others. Avoid highly competitive and generic keywords.
- Keywords are like hashtags on Twitter. Do not use any more than necessary, and do not force them.
- If you have more than one related magazine, consider including the name of the second app in the title field of the other one.
- Send a note to the app reviewer.
AppPromo also suggests personalizing the Reviewer Notes field when you submit your app. TypeEngine can do this for you. When you are ready to submit, just send an email to our build team letting them know what you would like to say! The Reviewer Notes field can highlight how your app is unique and spell out features or design that you feel differentiate your magazine app. What you want to do is create a reason for the reviewer to remember your app. This is a great first step in building a relationship with the Apple team and could help increase your chance of being featured in their marketplace.
Happy app describing!