Posted by on Jun 16, 2015 in News

Dear Apple,

We just wanted to say thank you for realizing what our publishers have known for a while now – Newsstand was not the best place to have their content.

And it’s not you, it’s us. Well, actually… no, it was you.

We love making TypeEngine apps for iOS. But for a while now, we’ve been encouraging our new publishers to consider publishing outside of Newsstand. Having a stand-alone app offered great visibility in the App Store and since it was on the home screen, it kept subscribers engaged. So out of loyalty to our publishers, we had to point them towards stand-alone apps instead of Newsstand. It was just better for their success.

Now, this isn’t to say the apps we built for Newsstand weren’t great and didn’t deliver awesome premium content. We’ve had many publishers use Newsstand apps and their dedicated readers knew exactly where to go to get the information they loved. But it was tricky for our publishers to get new readers to notice these great apps.

We’re also excited for the possibilities the News app will open up. Delivering content across multiple channels will definitely be helpful to our publishers’ success.

With great appreciation,

The TypeEngine Team