Posted by on Mar 25, 2013 in News

Rick Stawarz

Guest post by Rick Stawarz.

If you’ve ever been to an Apple store, you’ve no doubt seen the area where customers learn about their new Mac from an Apple trainer.

Up until three years ago, I was one of those trainers.

Apple was an adventurous place to work, but I’ve since left and started my own business: Macinstructor.

Our small team of former fruit stand employees now deliver the same type of training, but in the quiet and comfort of people’s homes.

As you may  imagine, we are called to work on fairly interesting projects.

Sometimes the task is learning how to stay organized with Apple’s Calendar, Reminders, and Notes apps.

But other times we’ll help businesses strategize an iPad rollout to their staff.

We pride ourselves in knowing not just the various ins and outs of Apple’s devices, but in being able to anticipate frustrations and questions which inevitably surface. Multi-tasking, file management, and cloud syncing are tricky for the non-nerd.

One thing is clear: Apple isn’t going anywhere.

Their presence within homes and businesses across America is only increasing. And this rapid adoption isn’t being led by the IT department — it’s the casual user who is most enthusiastic about their gadgetry!

This is why we at Macinstructor think it is most beneficial to offer a magazine geared towards casual users, whom we affectionately call non-nerds.

These are people who are brilliant experts in their own field and therefore have little time to hunt down the latest tool for iOS or OSX.

Our magazine aims to be a short and sweet synthesis of the latest news, apps, and tips for non-nerds.

Given our audience, we’re naturally drawn to iOS’ Newsstand app for distribution. Every iOS user already has an Apple ID, so signing up for a subscription is as easy as downloading an app.

Compared to many other content distribution systems, the barrier of entry here is super low.

My guess is that if you’re reading the blog of a startup like TypeEngine, you’re not the target subscriber for the Macinstructor magazine. And that’s fine!

Most likely you love technology, but might not necessarily enjoy being the ‘tech person’ for friends and family. If that’s the case, point them towards Macinstructor.

Rick Stawarz is the force behind Macinstructor, one of TypeEngine’s launch partners. He is based in Birmingham, Alabama.